Finding an Entry Level Position in Graphic Design Advertising
Are you looking for a position in the exciting world of advertising? If you are a young graphic designer looking for your first big break, here is a brief overview of how you may penetrate the walls of the advertising world and take it by storm with your skills and talent.
Welcome to the exciting world of advertising
Advertising is one of the most of fast-paced and interesting business worlds that you will probably ever encounter. If you’re the kind of person who feels right at home on the busy streets Manhattan, particularly Madison Avenue, then you maybe just the right kind of candidate to make it in advertising.
Why should you consider a career in advertising?
If you’re just getting started in your career or study of graphic design, you may be considering a number of different options. Advertising has always been one of the most sought after graphic design industries because it is known as one of the highest paid. Simply turn on the TV and take a look at all the different commercials is that you see in just a matter of a few minutes. For each one of those commercials, a designer had to conceive and execute the project. With so many advertising dollars flying around, it is no surprise that this is the best-paid industry for a graphic designer.
The disadvantages of working in advertising as a graphic designer
We have learned that there are many advantages to working in advertising as a graphic designer, including the high pay. But what are some of the disadvantages? The primary disadvantage is that job security can definitely be a problem. With so many different marketplace dynamics to deal with, as well as change of ownership, performance, private conflicts and competition, it is no surprise that the world of advertising is so unstable. Let’s say that you work at a small agency. You are assigned to a project. Everything is going well, but then the client decides that he wants someone else to take hold of the account. This is a common predicament in advertising. This scenario would not pose a major problem in a large company, but in a smaller firm, it is most likely that the accounts will be lost.
The two different kinds of advertising
Of course there are many different types of advertising, but the two main categories remain print and broadcast. If you worked in print, you will be working with magazine ads, purchase displays, posters, labels and more. If you are working in broadcast advertising, you’ll be working in television or radio.
The different roles in advertising
There are many different job roles in the average advertising agency. The account executive is a person who acts as liaison between the client and the agency. This person generally has training in advertising and marketing. They work with the client, deal with the media department, stay in touch with the research Department and generally keep things together. Other important roles and advertising include the copywriter and the art director. In general, the art director is in charge of layouts. The copywriter is responsible for producing the copy, and the creative director is in charge of everything in the production.
Getting the perfect entry-level position
With growing competition in a crowded graphic design market, it can be tough to even get through the door. Take heart, though. There are still plenty of entry-level positions that are open for hard working young graphic designers. These jobs will generally consist of putting together layouts and basic design spreads, although these can lead to more creative and complex projects.
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